I assisted MINI, just as I've helped BMW, in delivering top-notch content across various digital projects. I crafted campaign landing pages, email campaigns, and conducted thorough UX/UI analyses to enhance user experience. The task was to adhere to MINI's brand guidelines while leveraging similar components from BMW to minimize costs for each digital product.
I designed user-friendly landing pages that brings together essential informations and features in one place to highlight each product as it's best. Check out the result here : MINI Electric — Mini Countryman — MINI car range
One key lesson learned from this project with MINI was the critical role of aligning brand identity with business values and goals, ensuring a seamless fusion of innovation and customer engagement.
I enjoyed pushing the boundaries of my design layouts by constantly testing and refining them online, gaining valuable insights from user behaviors.
