Paris Games Week

I was asked to design the homepage for Paris Games Week 2025, one of Europe’s leading video game events. The theme for this edition, Reality Shift, invited visitors to shape their own experience: fun, magical, or full of challenges.

The goal: turn the visual identity into a scalable, digital-first interface that works before, during, and after the event. The timeline was tight. The visual assets (poster and logo) were already validated. My job was to build a UX/UI foundation that could adapt, evolve, and engage.

Client

Paris Games Week

Service

Webdesign

Sector

Video games

Year

25'

Two versions. One shared logic.

Built around the Reality Shift theme, I designed two visual explorations on the same structure: one dark, one light. Each was made to evolve before, during, and after the event, with layouts that adapt easily to shifting content. Both are flexible, readable, and designed to integrate program highlights, info, or partner content with ease.

What I learned

Designing for live events is about timing, emotion, and flexibility. You need to build for what exists now and what will change tomorrow. This project sharpened my ability to move fast, think system-first, and bring energy to large-scale editorial platforms.