Lieu Dieu

Lieu Dieu is a 100-hectare countryside estate near the Baie de Somme : equestrian stays, nature retreats, and private events since 1986. A new brand identity had just landed, but the website told a different story. Outdated structure, disconnected booking, no emotion.

Together with Rémi (creative developer), we rebuilt the entire digital experience from scratch. Not a redesign, a rethink. Architecture, editorial flow, booking logic, visual system. The goal: make the site feel like arriving at the estate.

Check website live here

Client

Lieu Dieu

Service

Webdesign

Sector

Hospitality

Year

25'

Rethink everything.

The old site was a patchwork. Accommodations, equestrian stays, events, all siloed, no clear path, no feeling. The booking module felt bolted on. We stripped it back and restructured around intent: why you come, what you're looking for, how you book. Clear entry points by stay type. Three to four steps from discovery to reservation. An availability module embedded wherever it matters, not buried at the end.

A system that breathes.

Slow feel, fast function. We designed a modular system, hero blocks, accommodation cards, testimonial sliders, booking bars : built to scale with seasons and new content. The visual language stays quiet: photography leads, white space structures, typography sets the tone. On mobile, the editorial rhythm holds without compromise.

Results:

A few months after launch, the numbers told the story : 39.2% active users. +50% new users. +11% engagement time. +28.4% revenue from online bookings. This project pushed me to treat atmosphere and performance as the same thing, not a trade-off. That's the real challenge in hospitality design, and the one I want to keep solving.

Credits

Developer + Creative

Rémi Croce

Client

TAAF - Tristan Maillard

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