Design

Crafting a brand identity from scratch in Morocco

Double.Trouble project

Wander through the winding alleys of Marrakech's Medina...
Around a corner, nestled in the shadows, you'll find the entrance to Riad de Vinci. Local children stand guard at the entrance, greeting you warmly. If you push open the heavy door, you'll discover, far from the city's hustle and bustle, a labyrinth of corridors and staircases, all leading to the spacious rooftop terrace where you can enjoy a refreshing mint tea in the sun.

During a stay in Morocco amid the COVID-19 pandemic, under the Double.Trouble label, Julie Andriamampianina and I took advantage of the city's tranquility and curfew to work on a new visual identity and social media strategy for Riad de Vinci. Instagram account live here