Lieu Dieu

Lieu Dieu is a 100-hectare countryside estate near the Baie de Somme : equestrian stays, nature retreats, and private events since 1986. A new brand identity had just landed, but the website told a different story. Outdated structure, disconnected booking, no emotion.

Together with Rémi (creative developer), we rebuilt the entire digital experience from scratch. Not a redesign, a rethink. Architecture, editorial flow, booking logic, visual system. The goal: make the site feel like arriving at the estate.

Check website live here

Client

Lieu Dieu

Service

Webdesign

Sector

Hospitality

Year

25'

Rethink everything.

The old site was a patchwork. Accommodations, equestrian stays, events, all siloed, no clear path, no feeling. The booking module felt bolted on. We stripped it back and restructured around intent: why you come, what you're looking for, how you book. Clear entry points by stay type. Three to four steps from discovery to reservation. An availability module embedded wherever it matters, not buried at the end.

A system that breathes.

Slow feel, fast function. We designed a modular system, hero blocks, accommodation cards, testimonial sliders, booking bars : built to scale with seasons and new content. The visual language stays quiet: photography leads, white space structures, typography sets the tone. On mobile, the editorial rhythm holds without compromise.

What this project taught me:

Designing for hospitality is designing for emotion. The real challenge was making the interface feel calm and immersive while keeping the path to booking short and obvious. This project sharpened my ability to build systems for multi-audience platforms : where atmosphere and performance have to coexist.

Credits

Developer + Creative

Rémi Croce

Client

TAAF - Tristan Maillard

Next Project

MINI

Website

Automotive

MINI

Website

Automotive

All projects