Works

Overall, these missions helped me create an efficient design process methodology tailored for BMW. It began with research and CRO analysis to implement new ideas for enhancing user experience. Collaborating closely with the data analytics team, we developed strong insights. Through creative workshops with the client, I delivered landing pages and high-quality assets such as infographics, motion design, and illustrations that aligned seamlessly with the brand vision.

We've launched multiple projects since 2020. One notable endeavor was a design sprint to launch Impact Hub Amsterdam's new website. Across various ecosystems, we empower users to act on sustainability, engage with innovative solutions, and accelerate their impact. These ecosystems focus on circularity, food, fashion, and inclusion. The website embodies our vision for innovation and sustainability. My role also involved crafting the design identity for several innovative programs supported by Impact Hub like React!, Green at Heart, and Circular Collective.

The process involved several UX workshops to establish priorities and shape a simple, intuitive user journey. We identified essential content elements to keep and determined which pages to eliminate or consolidate. This was followed by proposing wireframes that provided an overarching view, and then designing both desktop and mobile mockups for all pages.

Built around the Reality Shift theme, I designed two visual explorations on the same structure: one dark, one light. Each was made to evolve before, during, and after the event, with layouts that adapt easily to shifting content. Both are flexible, readable, and designed to integrate program highlights, info, or partner content with ease.