BMW

I've collaborated closely with teams at BMW France on numerous digital design projects over the past few years. Our goal was to unlock the brand's digital creative potential, educate users about BMW electric vehicles, and boost engagement and appeal across various topics.

After leading "Creative.Lab" workshops showcasing cutting-edge web trends and live design explorations, I crafted campaign landing pages, emailings, and conducted detailed UX/UI analyses for an enhanced user experience.

Explore live designs: Electric Range page — E-mobility Hub — Financial vehicle pages — BMW App page — iX3

Client

BMW

Service

Webdesign

Sector

Automotive

Year

20' - 24'

+14 landing pages +50 emailing  +6 sprint CRO

Overall, these missions helped me create an efficient design process methodology tailored for BMW. It began with research and CRO analysis to implement new ideas for enhancing user experience. Collaborating closely with the data analytics team, we developed strong insights. Through creative workshops with the client, I delivered landing pages and high-quality assets such as infographics, motion design, and illustrations that aligned seamlessly with the brand vision.

As I generated, tested, and explored design solutions by myself, I enjoyed challenging my own perspectives to unlock new concepts and ideas, highlighting BMW's product and brand position on sustainability and electric cars.

Credits

Agency

Plan.net

Developer

Charlie D'halluin

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